Ford Plans To Launch 35 New Dealerships In Africa, Middle East

Ford Plans To Launch 35 New Dealerships In Africa, Middle East

From DetroitNews. Story by Michael Martinez.

Ford Motor Co. said Monday it plans to introduce 30 new vehicles to its Africa and Middle East region by 2010.

The Dearborn, U.S. automaker said it will launch eight “new” vehicles throughout Africa and the Middle East by the end of 2016, including six that will be shown at the Dubai International Motor Show, which starts this week. Those vehicles include the GT supercar, Shelby GT350 Mustang, Edge, Explorer, Figo and Ranger.

“Middle East & Africa is one of the world’s most exciting and growing vehicle markets, and we are moving very quickly to expand our range with exciting cars, utilities and trucks,” said Jim Farley, Ford executive vice president, Europe, Middle East & Africa, in a statement. “We are passionate about meeting the diverse wants and needs of the customers in this region — and that’s how we are going to profitably grow in 2016 and beyond.”

The automaker also said it plans to open 35 new dealerships in the next two years and continue to add new technologies such as Sync, roll stability control, lane departure warning, adaptive cruise control with collision warning and blind spot information system with cross-traffic alert.

Ford lost $15 million in the region in the third quarter, the company announced last month. But Ford expects to break even there in 2015.

Ford announced the formation of its Middle East and Africa region two years ago at the Dubai Motor Show in November 2013. Since then, the automaker has consolidated the sub-regions of the Middle East, North Africa, Sub-Saharan Africa and South Africa, into a single business unit.

Read more at DetroitNews.