Tourism officials in Durban, South Africa, have partnered with regional SA Express airline and Botswana tourism to target African travelers, considered among the biggest spenders among vacationers.
African travelers come for shopping, entertainment and other attractions.
Tourism KwaZulu-Natal also partnered with Air Botswana and the Botswana-based travel trade in a joint marketing agreement to package the upcoming Durban July horse races as part of a tour.
“There is also a big opportunity to sell cruise travel to this market, with Durban being home to a burgeoning cruise tourism industry and MSC Cruises’ main ‘home port’ in southern African waters,” said Tourism KwaZulu-Natal boss Ndabo Khoza.
Read more at ioltravel.