Moguldom Mentions: MMG Featured in Mobile Marketing Daily
MediaPost.com, a media, marketing and advertising site providing news, blogs and directories featured Moguldom in their Mobile Marketing Daily OnSwipe: Tablet Use Meteoric for Partner Moguldom’s African-American Audiences article. It discusses the growth rates associated with mobile and tablet traffic increasing over the last year. Moguldom partnered with OnSwipe, its tablet platform, and witnessed access growth of 6000% between November 2011 and June 2012. In fact, fashion site StyleBlazer is seeing 3.5 million page views (June 2012) now coming to its site just from iPads each month, approaching 10% of its 48 million monthly impressions.
Moguldom Media Group Chairman and CEO Jamarlin Martin says that the rapid adoption of tablets and strong usage patterns among African American audiences extends the trends already evident in smartphone use.
“With a tablet device, there is a larger screen, an improved user experience for most completed mobile activities and makes the content easily accessible,” he says.
OnSwipe started over a year ago offering publishers a way to reformat their Web content in ways that were touch-friendly and more attractive on tablets.
According to its founder Jason Baptiste, designing Web sites specifically for tablets has dramatic effect on their use.
Baptiste says demand for tablet advertising is increasing quickly, and his platform - which controls the user experience - is in a position to deliver unique ad formats and experiences.
“People use tablets most to browse. Publishers’ scale comes through search and sharing and going to links in emails, and that is still true on the tablet. “When he goes into meetings with publishers, talk about apps just doesn’t come up as much anymore.