Moguldom Mentions: MMG CEO Weighs In On Audience Growth With Digiday
Digiday, a media company and community for professionals who work in the digital media, marketing and advertising industry, reached out to Moguldom for our expertise in their Publishers Tap Content Marketing for Audience Growth article. It discusses publishers as not only being sellers but also buyers, seeing these links (informing you of content elsewhere on the Web) as fuel for quick audience growth and a cheap source of traffic for expensive content areas, like video.
“The publishers who get paid discovery will be the ones who move the needle,” said Jamarlin Martin, CEO of Moguldom Media Group, a network of sites centering on African-Americans. “In this environment, it doesn’t make sense for a publisher to wait five years to build a brand or three years for a site to generate $1 million. If you’re a publisher and want to grow fast, you want to understand paid discovery and make the economics work for you.”
