Moguldom Media Group Increases Its Lead Over Interactive One
comScore Highlights 4 Million Unique Visitor Traffic Surge for StyleBlazer.com, the World’s Premier Fashion Digital Brand For Women of Color
August 13, 2012 – New York, NY – The newly published July comScore report revealed that Moguldom Media Group has once again beat out its competitor, Interactive One (Nasdaq: ROIAK; ROIA), as the world’s largest network of owned and operated digital brands focusing on African Americans. comScore, a leading digital measurement company, reported that Moguldom’s five digital properties received over 7 million unique visitors in July. StyleBlazer.com saw the highest growth of 4,564 percent to become the No. 1 fashion website for women of color. StyleBlazer’s traffic doubled to 4 million unique visitors and 56 million page views since June, surpassing the reach of competing brands Essence.com (Time Warner) and HelloBeautiful.com (Interactive One) combined. These websites only reported 795,000 and 797,000 unique visitors, respectively.
The company also announced a 150 percent surge in revenue over the past 12 months. This year marks the seventh consecutive year of continued, rapid growth since the company’s launch in 2006. The company’s expansion includes the addition of major Fortune 500 advertisers such as Procter & Gamble, Ford Motor Company and NBCUniversal, Inc.
“Moguldom’s success stems from our innovative model of reaching our audience through the triple threat impact of online, mobile and social integration,” said Jamarlin Martin, founder and chief executive officer, Moguldom Media Group. “We know how to meaningfully engage our audience through authentic, relevant content across today’s multi-channel landscape.”
Moguldom’s employee count grew by 55 percent, and the company added a fourth office in Fort Lauderdale, FL. The company now has offices in New York, Los Angeles, Atlanta and Fort Lauderdale.
Through the company’s digital properties that include Bossip, Madame Noire, StyleBlazer, Hip Hop Wired and 24Wired.TV, Moguldom’s brands reach a total of 112MM page views per month. Other individual online brand destinations reported record growth:
- Madame Noire grew 133.1 percent to become the No. 1 African American lifestyle website
- Bossip continues its dominance as the No. 1 African American pop culture website across the iPad platform with an average growth of 200 percent over the past 6 months
Launched in 2006 with a $6 domain name purchase, Martin saw that there was a gap in the market for an African American publisher that reached a new generation of consumers. He also saw the power of niche-focused online publishing. African Americans have $1 trillion in buying power and the highest consumption rate of mobile/online video compared to other ethnicities. Moguldom was named the No. 1 digital network of owned and operated African American websites – as measured by comScore reach in 2011. Because all content is owned and there are multiple brands touching a variety of African American audiences, many Fortune 500 companies and advertising firms are attracted to Moguldom. From sponsoring an online web series to a Facebook engagement building campaign, Moguldom can efficiently scale an advertising campaign across social, video, and mobile channels, responding to advertiser needs in real-time.
About Moguldom Media Group
Moguldom Media Group is the world’s largest network of owned and operated digital brands focusing on African Americans as measured by comScore online reach. Our premium online brands capture the pulse of diverse segments of African Americans and provide rich, compelling experiences across multiple media channels including online video, mobile, and social platforms such as Facebook and Twitter. As owners and operators of our own digital properties and content, we are uniquely positioned to drive innovation and value for both our audiences and the advertisers seeking to reach them. For more information, visit www.moguldom.com.
