A few months following the launch of Bossip in 2006, its creator, Jamarlin Martin, assigned Marve Frazier to elevate the brand’s Google juice in the world of celebrity gossip. Less than a decade later, BOSSIP draws in monthly 4.5 million unique visitors with 90 million page views a month. Marve’s metrics mantra is simple: “Never be the version of something else.” Its news feed is renewed daily with original content comprised of breaking news and investigative reporting always seasoned with satire to get the comments sections brewing (which Marve often trolls).
Marve often gets questioned on the why of what she does because she has a knack for making it look so easy. For her, there are no real secrets to success beyond the dedication of truly loving the work that you create for yourself. She notices that young people often get lost in the sauce of what everyone else is doing and quickly become derailed from their own originality by presumably “keeping up”. Yet Frazier understands misfortune, recovery, and redemption. Her optimism helped her pull through from a near-death car accident years ago and from those moments, she covets the frailty of life itself. Her sage advice to young visionaries is “Always stay true to yourself. Experience life and be in the moment. Control what you can control. There’s value in original thought!”