U.S.-based coffee brand Starbucks is set to open its first-ever outlet in sub-Saharan Africa Thursday April 21 at exactly 7:30 a.m. in Johannesburg, at the corner of Tyrwhitt and Cradock Avenues in Rosebank.

The hashtag #StarbuckSA has been trending on Twitter, as social media enthusiasts prepare to join the world renowned Starbucks experience.

Taste Holdings, the license holder for the Starbucks stores in South Africa, announced late in 2015 that it will set up its first outlet in sub-Saharan Africa in Johannesburg in 2016, but clarified that buyers should not expect discounted prices compared to U.S. or European countries.

“The great thing about that store is that we are going to have one of the first Starbucks stores to have localized rooibos as an offering, sourced from local consumers,” Taste CEO Carlo Gonzaga said, according to Drink Feed.

“It really is a community store that we are going to open and certainly its size – at about 450 square meters – with some alfresco dining suites… It’ll be a first for the market.”

The local Starbucks website already has a menu, but pricing is still under wraps.

Starbucks already has presence in Cairo, Egypt, and plans to open between 150 and 200 stores across the Africa’s second largest economy, Business Tech reported.

A second branch will be opened at the Mall of Africa in Midrand by the end of April, Drinks Feed reported. Taste will then follow with 12 to 15 more stores over the next two years. This is estimated to cost about 108 million rand ($7.2 million US).

Starbucks plans to grow by 20 new outlets per year, which means it will take about 10 years to reach its target of 200 stores.

The 45-year-old coffee giant has opened more than 1,000 outlets in the past five years across the world.

According to Times Live, the entry of Starbucks brand into the South African market is going to tighten competition for local franchises like 15-year-old Vida e Caffe, which already has 200 outlets in South Africa.

Vida CEO Darren Levy said his company is looking to expand to other African markets.

Also read: 8 African Coffee Shops That Could Compete With Starbucks